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Friday, June 20, 2014

Juicy Couture Closing All US Stores.

The American brand famous for its tight-fitting velour tracksuits could be heading for a zip-up of production.

A year after its parent company Kate Spade sold the brand off, sales have continued to plummet and plans to close all its US stores have been announced. 

Though Juicy is still alive, it recently published collaborations with Steve Madden shoes and Kohl's department stores to sell the merchandise, otherwise, the clothing is only available internationally.

While Juicy tracksuits now seem to be sealed in the same millennium time capsule as sex tapes and The Osbournes reality show, it was once a very different story. 

Just a few years ago having "JUICY" splashed across your ASS was perceived not only as a bit of a "turn-on", it showed you had to have it all!

In 2003, the New York Times noted that Juicy's co-founders, Gela Nash-Taylor and Pamela Skaist-Levy, had built the company up from 200 dollars, then it exploded into a 51 million dollar business over six years.
The peak of the company's popularity coincided with the rise of gossip magazines such as Heat, which specialized in stories that consisted of multiple pap shots of celebrities.

A common feature of many of these photographs was the Juicy tracksuit. 

In you were somebody, you were seen in this tracksuit.

Now the suites and more clothing options will only be found online and sold internationally, perhaps the trend was killed by the use of Lulu Lemon and yoga pants, where you wear them, but never work out, as the Juicy tracksuits.

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